(Please note the link CNN chose for the article: canon babies)
"Japan is in the midst of an unprecedented recession, so corporations are being asked to work toward fixing another major problem: the country's low birthrate."
With the country's social and economic welfare foremost in their minds, the bigwigs at Canon have decided to actively participate in alleviating the issue, "letting its employees leave early twice a week for a rather unusual reason: to encourage them to have more babies."
I would like to point out that this is pretty much the most they could do, short of actually procreating themselves (with their employees' wives or otherwise).
Please also note, " [The go home now and have sex idea] also has an added benefit: Amid the global economic downturn the company can slash overtime across the board twice a week."